Wine Professional

August 3, 2008 2:27 am | Uncategorized

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wine professional

Margaux, Lafite Name Zhuang Wine Seize the Chinese Market

Rafi made a special trip to China to fake, Europe’s first Kai Chung intellectual property lawsuits in China, Margaux offered in Hong Kong’s first overseas office opened in Guangzhou Mouton “Ka Di” bar, the latest world-class winery in the Chinese market were large movements of several available “rushing” to describe. Former French name of village that only Europe and the United States and Japan will enjoy the most expensive wine professionals, but the huge Chinese market, the development of the market that they ultimately believe that a greater vice than the main brand licensing market, China is one of the best direction.

“Chuang wine sales were” 80% off the Bag Cottage Enterprises

“China’s many high-end consumer and the top big-business, to select the top name Chong has become habitual. Currently in China, the so-called ‘Bordeaux wine village name’ annual consumption is three times the total output Boer for many years, which must obviously Most are fakes. genuine Rafi output more than 40,000 bottles of a castle, but the so-called China a year consumption ‘Rafi’, I believe much more than this amount. “domestic wine industry veteran, said the military side.

Within the spread of a saying: “wine village home and were related to sales of 100 yuan each, the genuine manufacturers account for 20%, 80% fell into the pockets of corporate fraud.” To this end, authentic French Rothschild Erdelafei in the last month rum appearance check cottage Rafi, but also on the end of the European song starts in China’s first lawsuit against counterfeit products.

In addition to counterfeiting, famous wine village have “settled” the Chinese market, which also expressed their enthusiasm for the Chinese market’s unprecedented. Margaux estate, general manager and chief winemaker Paul Pontallier previous interview that Margaux would establish a representative office in Hong Kong, China. “This is the first time in history Chateau Margaux establishment of representative offices abroad that allows Chinese consumers to learn more about Margaux Chateau Margaux wine and culture, the establishment of Chateau Margaux’s reputation and brand image.” P au lPontallier said his son had just graduated from university, are trying to learn Mandarin, he will be stationed in Hong Kong, in China’s market development.

Bottle price up to several million of expensive Lafite, also plans to develop China’s local productions. “2009 Lafite and CITIC Guoan (15.12,0.00,0.00%) were funded 50% of the wine, a joint venture established in Penglai grape production base. Grapevine special delivery came from France, we are ready to pull from the kind of brewed a similar Philip Castle’s products. “Rafi Export Director Michel told reporters.

“One of the five names Zhuang Chateau Mouton’s 80-year history with the ‘Ka Di’ brand name, three months in Guangzhou City, Central, East C BD opened the first bar, which shows Mouton all the main brand brand portfolio. “side arms, said that although Mouton open bar is not likely to earn much money, but with bars that form its own brand introduced to Chinese consumers, is obviously under a lot of thought.

Name Zhuang Wine Spotted the Upscale Market in China

“Name Zhuang wine marketing strategy in China started, in fact, is of most importance in the premium wine market in China.” Fang Jun said. “If Laffey addition to ‘Rafi castle’ but also have ‘Rafi Legends’, and back over the acquisition of various countries including Chile, deputy brand. Sub-brand far exceeds the output to the main brand.” It is understood, were called “Great Rafi” and Rafi Castle series, produced in Bordeaux, France bottle price up to several million, and in countries outside of France to Rafi support the “small Rafi,” The price of different brands in 200 1000 per month. Rafi Distributed in China U.S. trade partner Fu Yian summer has told reporters that since 2004 the company agent Rafi series and a number of sub-brand products, which are part of the business growth of 250% -300%, respectively.

The data from the customs can be seen in imports of wine is to accelerate China’s market. In 2008, wine imports from Guangdong Customs has exceeded 10 million liters total mark, reaching 13.784 million liters, an increase of 1.1 times over 2007; imports valued at 80.809 million U.S. dollars, up 2.6 times year on year growth is expected to wine 2010 consumption will reach 120 million tons.

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