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Dispute wine packaging materials: bottles or boxes cans, the process of knot – wine, packaging – Food Industry

Some German companies and consumers plays a game of psychological warfare: glass bottle noble? Then I cast aside the introduction of Packed Wine , Bottled wine, it looks like the same drink cordial, you do not buy it? In Alcohol Market, most wine packaging elegant, expensive, be treated as “taste” and “upscale” the incarnation, but the sales of natural hard and “the people” of the Beer Match.

German wine industry launched a pop wine.

A beverage packing company spokeswoman Bulumuke on the preference for bottled wine. She explained that, airtight cans, can effectively cut off from light and air, on a lot of drinks for the best packaging.

Germany introduced boxed, canned wine well received industry acclaim, they think of these new packaging effectively dark, anti-oxidation, reducing factors that are not conducive to wine storage, and the ratio of glass bottles Environmental protection .

Convenient canned green box Recently, in the German capital Berlin, the wine dealer hauswein.de introduced a variety of network Plastic Box Wine.

Whether red wine or white wine, all to be filling in the square-shaped plastic boxes and specification of 3 liters per box. Box at the side of a leading liquor, convenience switch (right).

But the box is not transparent, light difficult to distinguish from the appearance of some species, may see posted on the box label. Society of German wine expert Ernst

Bischel praise, from a technical point of view, plastic boxed wine is a good packaging.

18 DPA quoted him as saying, in comparison with the traditional glass bottle, this package is easier pouring, in some cases even more advantages, “such as at night I just want to drink a glass of wine, left remain under the wine can be preserved in a box, not to be oxidized. ”

Sell old wine in new bottle was psychologically related to first

Boxed, canned wine has been launched in Germany for some time, but let the consumers embrace seems to need time.

Bischel said that in the German view, the plastic boxes installed over cheap wine.

Hauswein.de CEO Marcus? Hein also said that plastic box is easy for the consumer misconception that poor quality wine.

Fact, “a new bottle” is still selling “old wine.” Bischel said, should now allow consumers to “psychologically off”, no problem packaging technology, the quality of wine is no problem.

Hein idea is that if the Rhineland – Palatinate and other places of the famous wine producers are willing to accept the new package, then the high-quality wine can help consumers get out the misunderstanding. Orientation of young people in Russia to sell

very fire Bischel acknowledged, however, the new packaging does affect certain quality wines, mainly aroma.

Wine, the flavor and texture is also important, which is when some consumers in the purchase of wine, would have generated new concerns about packaging reasons.

But the production of new wine factory packaging is very clear that only an expert before Wine Tasting Hong, most young people do not care about this. Bulumuke said: “So they targeting sales to young people.
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